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Promoting the New Jersey Hall of Fame 2020

Promoting the New Jersey Hall of Fame 2020

In the face of Covid-19 we helped the New Jersey Hall of Fame produce and promote a one-hour, virtual televised ceremony honoring 29 of New Jersey’s most distinguished citizens as they received the highest civilian honor bestowed by the State. The event showcases all...

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Our Millennials Make the List

Our Millennials Make the List

Congratulations to Christina Zuk, Regina Appolon, Ethan Andersen and Sam Weinstein, four members of our "Winning Circle of Companies," for making Insider NJ's Millennials Lists for 2020! The annual recognitions honor the most impactful...

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Helping Hometowns Stay Safe

Helping Hometowns Stay Safe

When the MEL Safety Institute of the Municipal Excess Liability Joint Insurance Fund needed an engaging videos series to help New Jersey's elected officials and professionals keep our hometowns safe, they turned to our video production team. Here are the results:...

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Events: Live, Virtual and Hybrid

Events: Live, Virtual and Hybrid

Events (live, virtual and hybrid) set the best stage for telling your story, engaging your audience, gaining buy-in and raising support. Just think of Steve Jobs launching the iPhone at MacWorld 2007 or more recently OneWorld: Together At Home. ...

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How Storytelling Creates Cultures and Companies

In an interview for the Dan Cirucci Blog, Norris Clark explains how storytelling is part of our culture, part of our history -- part of what makes us who were are. He draws the link between stories and persuasive communication and how the two have created some of the...

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Helping Cape May MAC Celebrate 50

Helping Cape May MAC Celebrate 50

Published in the Cape May County Herald Our journey began in 1970 with a dilapidated historic gem and a demolition permit. The Emlen Physick Estate was about to be torn down to make way for a housing development. To avert this disaster, a small group of dedicated...

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Complex Science Complicates Crises

Complex Science Complicates Crises

The continuing corona virus saga has introduced many new people to the American public, often side-by-side with familiar faces.  These new faces are scientists and health officials whose medical expertise---and communications skills---are crucial to...

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Services for Public Entities

Services for Public Entities

Public entities face a wide array of communications challenges. They must listen carefully while responding appropriately. Municipalities often must function as destination marketers while schools must raise funds to supplement their budgets. Both must promote public...

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Nursing Heroes

Nursing Heroes

Nurses and other healthcare professionals are our heroes during this coronavirus crisis as they put their lives on the line to help others. We're making sure their stories are told during this crisis and into Nurses Week coming May 6th. Thanks to team JNESO - the...

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Hall of Fame videos for the NJ Turnpike

Hall of Fame videos for the NJ Turnpike

Everyone needs a hero, so when the New Jersey Hall of Fame needed promotional videos featuring its inductees Bruce Springsteen and Jon Bon Jovi for display at New Jersey Turnpike service areas, they turned to our video production team. See the results:...

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Striking a Balance on Coronavirus Communications

Striking a Balance on Coronavirus Communications

The coronavirus outbreak presents unique challenges for business communicators as well as for government, public and private health organizations---and media.  The challenges are unique not only because they haven’t arisen before, but also because they call...

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Mark Lo Bello Joins the Creative Team

Mark Lo Bello joins the team with over 30 years of experience in developing effective branding and marketing and digital communications solutions for a wide range of leading organizations. Mark has already contributed significantly to several accounts including the...

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Brand Storytelling

Brands are communities or companies based on common stories about the pursuit of a better life. Here are some examples of great brand storytelling. https://www.youtube.com/playlist?list=PL7tol-2iOCrEp2GQB0K1LxjIStnbFPi1f Brand Storytelling YouTube Playlist

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Andersen Joins Forbes Communications Council

Joining many of the industry’s top executives and thought leaders, Ethan Andersen has been admitted to the Forbes Communications Council, an invitation-only community for executives in communications, marketing, and public relations. Andersen, a communications...

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Winning Intelligence

For dogged research and intelligence dedicated to winning strategies, we partner with DC based Percipient Strategies. We employ the best technological tools to conduct the spadework for any combination of political, policy, public affairs, and industry research so...

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Building the Social Work Community

As one of the largest statewide chapters of the National Association of Social Workers in the country, NASW-NJ has a lot on its plate. The diverse membership organization promotes, develops, and strengthens the professional practice of social work, and affects...

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Consequential Fundraising

We tell the stories of consequential causes such as The Valerie Fund, the New Jersey Hall of Fame, the Deborah Foundation and VIP Community Services in ways that foster successful fundraising efforts. Our fundraising services are now provided in partnership with The...

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Partner Dale Florio Wins NJBIZ Award

When it comes to public affairs and strategic communications, the business community has consistently turned to Dale Florio and the "winning circle of companies" in times of need. That's why our founding partner, Dale Florio, has been named a 2019 NJBIZ Icon Award...

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How the CDC Communicates in a Crisis

To ensure we’re continuing the best practices of crisis communications, we attended the recent #RaganCrisis Communications Conference in Omaha, NE to learn from outstanding experts including Vivi Siegel, the Acting Associate Director for Communications, Division of...

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Constant Contact Winner

Constant Contact Winner

Our own Director of Digital Marketing, Carolinn Pocher Woody is a 2018 All Star Award winner by Constant Contact, an Endurance International Group company and a leader in small business marketing solutions. The annual award recognizes the most successful 10 percent of...

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Stories and Ideas Worth Spreading

In keeping with our passion for amplifying good stories and ideas, managing partner Norris Clark together with his colleagues have led in organizing and producing TEDxCapeMay, the independently licensed affiliate to the global TED.com. Each October for the past seven...

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Communications Director Interviewed by PRSA

While attending the Public Relations Society of America's Tri-State Conference in Manhattan last month, communications director Ethan Andersen was interviewed by PRSA on the most important skills that a PR professional can have. Here's a clip:...

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Are You Ready for a Crisis?

We provide Crisis Communications services to our clients because in our information age there are two types of institutions: those who have faced a crisis, and those who have just begun. Crisis happens, and when it does, you won't be judged by the crisis, as much as...

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Balloons Unite Us

During our deeply divided 2018 elections, we found unity in balloons. See our election campaign and videos on behalf of The Balloon Council. Also remember to be smart about using balloons. https://youtu.be/CI3WDsLmj1E https://youtu.be/mPmU6uWI7XQ  ...

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Groundbreaking for an American Dream

Princeton Strategic Communications managed the media relations for the groundbreaking ceremony of the permanent home for the New Jersey Hall of Fame at American Dream, the new multi-million square foot entertainment, dining and shopping destination. Here are the...

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More Fame for the New Jersey Hall of Fame

Because everyone needs a hero (and we're Jersey proud) we're proud to promote the great work of the New Jersey Hall of Fame by managing the media relations and sponsorship program. Here's the Top 10 media placements for this year's programs.

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Engaging Social Media for Cape Resorts

We share stories of enjoyment through engaging social media for Cape Resorts covering four hotels and restaurants, a spa and nightclub, and a farm market. Our team works weekly to design and execute creative strategies for multiple social media platforms. We handle...

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Lakewood Neighbors Campaign Awarded

Lakewood is the fifth largest (and fastest growing) town in New Jersey,  with a diverse population including a large Orthodox Jewish community. Faced with civic and social challenges resulting in national media coverage (much of it negative), Princeton Strategic...

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Six Award-Winning Years for Clients

In 2019 our founding partner Dale Florio was named an NJBIZ Icon award winner for his work in Public Affairs and Strategic Communications. We were also recognized for our work with the "New Jersey Hall of Fame Groundbreaking" by the Garden State Journalists...

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Village Video

When Historic Cold Spring Village received a tourism grant for a new website, they turned to us to help better tell their story. Along with a brand refresh and the design / build of a new responsive website, we created this video to convey the Village experience to a...

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Mobile App Sampling

Clients tell their story through mobile apps to interact directly with their customers and provide premium content. Here's a sampling of recent mobile applications:

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Four Persuasions

In communications, there are four ways to persuade people. While seduction persuades through attraction and charm, coercion resorts to fear, and each wears off once backs are turned. While rhetoric touches minds, it misses hearts.  But story is the enduring...

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Video Awards Finalist

Our Deborah Heart and Lung Center "patient journey" video make the finalist cut for PR Daily's non-profit video category and receives an honorable mention. The real honor is the opportunity to serve  Deborah!

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Marketing Services for NJRHA Members

Your kitchen? Amazing. But how's your marketing plan? Our colleague Karen Geisel heads up our new marketing services for members of the NJ Restaurant and Hospitality Association (NJRHA). https://youtu.be/KJeF6SoD11M

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Best in brand storytelling

Good storytelling persuades us to pay attention. From beer to computers, and even soap, here's a video compilation of the world's best brand storytelling through commercials. https://www.youtube.com/playlist?list=PL7tol-2iOCrEp2GQB0K1LxjIStnbFPi1f

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Online Advertising – Remarketing

Remarketing lets us show online advertising to people who have visited your website or used your mobile app before. When people leave your website without taking action, remarketing helps you reconnect with them by showing relevant ads as they browse the web. Here's a...

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Telling Truth to Power

Families from the Race to Yes joined the #makeduchennehistory coalition and came to the FDA, calling for the  swift approval of a safe and effective drug for their children facing Duchenne muscular dystrophy. It was the largest gathering ever to come before the FDA....

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Television advertising

Some examples: https://youtu.be/ZdquXel0I6E https://youtu.be/JwjFdgdRrPs https://youtu.be/QSWss1HNNyQ https://youtu.be/KWzflUErw3k https://youtu.be/666nDqLGk2M

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Video Storytelling

Some of our client stories as told through video: https://youtu.be/ZW6k6FbVa20 https://youtu.be/xx1LFNkhsvA https://youtu.be/zB_umpeF3ic https://youtu.be/cpP79UFjzlI https://youtu.be/xb-W_BD6lUM https://youtu.be/KWzflUErw3k https://youtu.be/utZ9Az2NAhA...

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Your Story is Our Strategy

  We practice the fine art of storytelling because a good story is the best form of persuasion. Your story is our strategy because stories engage and entertain people rather than interrupt them. We begin each client engagement by understanding “what success looks...

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Communications 103: What’s Your Story?

Good communication tells authentic stories that touch people deeply. Stories engage and entertain rather than interrupt. That's why we practice the art of storytelling. Together with our clients, we reach the right people in the right way through the right media. Here...

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Communications: Truth Be Told

Communications: Truth Be Told

"Truth be told." Is this ancient adage still true? Truth be told, it is! And it was born out by two recent events. One was TEDxCapeMay, an event that I organize for America's oldest seaside resort. The other was the Robert McKee's Story seminar which we attended...

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Caring For Those Who Care

It's a privilege to join with the talented team at Deborah Heart and Lung Center to help re-tell the many wonderful stories of lives that have been saved through this renowned institution. For medical innovation that is unprecedented, we say "Demand Deborah."

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Award & Reward

Princeton Strategic Communications together with WSW (Winning Strategies Washington) and Princeton Public Affairs Group was recognized for "Best Cause Advocacy" in Ragan's PR Daily's 2014 Digital Awards for their TheRacetoYes.Org campaign raising national awareness...

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Website Design and Build

We elevate client brands with quality custom websites and splash pages built on the "responsive" WordPress platform that renders well on any device. We design, build, launch, maintain and host websites for clients and spread the costs over 12-24 months. Here's a...

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TheRacetoYes.Org

PSC teamed with its sister government relations firm WSW, Charley's Fund, Team Joseph and a national grassroots coalition of families to form TheRacetoYes.Org, a national campaign supporting accelerated FDA approval of breakthrough treatments for Duchenne Muscular...

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Marketing Kindle Auto Plaza

Kindle Auto Plaza came to us because they didn't want the typical automobile marketing campaign. After conducting thorough market research and internal interviews, PSC worked with Kindle to re-state the mission and freshen the brand starting in the showroom. We worked...

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Serving our Servers

We love to serve the New Jersey Restaurant Association (NJRA) as it serves the great restaurants of the Garden State. With our sister Princeton Public Affairs Group, we advocate on behalf of the association through media relations, event support and marketing...

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Fame for the NJ Hall of Fame

We're proud to drive up New Jersey pride together with The New Jersey Hall of Fame as we helped bring fame to their new Mobile Museum and exposure for the announcement of their 2013 class of inductees. A five-person PSC team developed branding for the launch and...

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Meet PublicSchoolOptions.org

Princeton Strategic Communications is grateful for the chance to partner with New Jersey taxpayers and parents committed to defending a parent's right to choose the best public school option for their child. We can’t imagine a more important cause that brings equal...

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