In an interview for the Dan Cirucci Blog, Norris Clark explains how storytelling is part of our culture, part of our history — part of what makes us who were are. He draws the link between stories and persuasive communication and how the two have created some of the world’s most successful companies and most powerful brands.

Dan Cirucci, the founder and editor-in chief of the Dan Cirucci Blog is a widely honored public relations professionals in his field. For many years he served as a Lecturer in Corporate Communication at Penn State University. A former President of the Philadelphia Public Relations Association (PPRA) he has lectured at Rowan University, Temple University, The College of New Jersey and Arcadia University. He has conducted workshops on public relations for thousands of participants throughout the nation and has taught countless others the art of public speaking. He has also advised numerous lawyers, judges, public officials and political candidates.  Cirucci is a prolific writer and his op-ed pieces have appeared in the Philadelphia Daily News, Philadelphia Inquirer, Courier-Post and other publications.