Meet PSC

(Princeton Strategic Communications)

Every person and organization has an amazing story waiting to be told.

Your story is our strategy because we persuade people best through shared stories, making brands the communities built by these stories.

We serve as your brand journalist to authentically express your brand across all media.



Consequential Causes


Serving Citizens


Crisis and Success


Travel & Tourism


Compassionate Providers

Finalist for “Virtual Event of the Year”

The 2021 New Jersey Hall of Fame virtual induction ceremony including the YouTube live broadcast of the Sarah Dash Memorial was selected as a finalist for the Grand Prize "Virtual Event of the Year" by Ragan Communications / PR Daily. The other finalists are the City...

Helping people find success

We serve consequential companies and causes that help people find their purpose and succeed.  Our latest client, Caucus Educational Corporation (CEC), led by Emmy Award-winning broadcaster Steve Adubato, produces three television series — State of...

Promoting the New Jersey Hall of Fame

During 2020 and 2021, in the face of Covid-19, we helped the New Jersey Hall of Fame produce and promote two one-hour, virtual televised ceremonies honoring New Jersey’s most distinguished citizens as they received the highest civilian honor bestowed by the State. The...

Georgian Court University: Here Today, Better Tomorrow

On Wednesday, March 23rd, Georgian Court University (GCU) announced its agreement to sell 42 acres of mostly unused and undeveloped land to the Beth Medrash Govoha Lakewood yeshiva. The proceeds from the sale of this land will fast-track projects under the...

Promoting Bermuda’s sports tourism

We love helping Bermuda Tourism Authority promote its premier 2022 sporting events including the USATF Bermuda Games bringing 140 athletes from 20 countries for 15 events starting April 9th. Then in October, following the Butterfield Bermuda Championship, Black...

Case Study: New Jersey Hall of Fame Virtual Induction Ceremony 2021

Goals: Because everyone needs a hero, especially during a pandemic, the NJHOF produced an inspirational virtual event honoring the 2021 inductees to build its brand and garner its widest event audience ever.  Strategy and tactics: Rather than producing...

Case Study: New Jersey Municipal Safety Education Campaign During COVID-19

SITUATIONAL ANALYSIS: The Municipal Excess Liability Joint Insurance Fund (MEL JIF) insures over 60% of New Jersey municipalities, making it one of the largest municipal property-casualty pools in the country. Desiring to foster a community-wide focus on public...

Ethan Andersen returns to serve our clients as a partner

From playing the lead role in the sixth-grade play to volunteering as a reporter for East Brunswick’s local TV station in high school, Ethan has been telling stories for as long as he can remember. “Stories have the power to change lives, shape communities, and bring...

Broadcasting the Sarah Dash Memorial Service on YouTube Live On behalf of the New Jersey Hall of Fame, we broadcast the Sarah Dash Memorial Service on YouTube Live on Saturday, October 2 at the Patriot's Theater at the War Memorial in Trenton, NJ. Over 600 viewers watched the four-hour service live,...