Meet PSC

(Princeton Strategic Communications)

Every person and organization has an amazing story waiting to be told.

Your story is our strategy because we persuade people best through shared stories, making brands the communities built by these stories.

We serve as your brand journalist to authentically express your brand across all media.

Experience

Non-Profit

Consequential Causes

Public

Serving Citizens

Corporate

Crisis and Success

Hospitality

Travel & Tourism

Healthcare

Compassionate Providers

Finalist for 2023 “Virtual Event of the Year”

Because everyone needs a hero, especially during a pandemic, the New Jersey Hall of Fame produced an inspirational virtual event honoring the 2022 inductees to build its brand and garner its widest event audience ever.  Danny DeVito was back as host for the 14th...

Notre Dame Crisis Lesson: Details Count for Ensuring Effective Response

Everyone knows the axiom, “Don’t sweat the small stuff.”  Another axiom advises the opposite, “The devil is in the details.” In a crisis context, which is correct? 

PSC ranks #118 on O’Dwyer’s 2024 list of top PR firms in the US

PSC is ranked #118 on O’Dwyer’s 2024 list of top PR firms in the US. This achievement will be marked in O'Dwyer's May 2024 Rankings Issue. You can see the complete list here (https://odwpr.us/top-ranked-PR-firms). 

Baltimore Bridge Collapse Highlights Broader Crisis Communications Challenges

By David Klucsik, Executive Communications Director/Crisis Communicating clearly, accurately, and effectively during a crisis is never simple or easy, especially when there’s a human toll and the cause(s) are not immediately apparent. Both factors apply in the...

Finalist for “Virtual Event of the Year”

The 2021 New Jersey Hall of Fame virtual induction ceremony including the YouTube live broadcast of the Sarah Dash Memorial was selected as a finalist for the Grand Prize "Virtual Event of the Year" by Ragan Communications / PR Daily. The other finalists are the City...

Helping people find success

We serve consequential companies and causes that help people find their purpose and succeed.  Our latest client, Caucus Educational Corporation (CEC), led by Emmy Award-winning broadcaster Steve Adubato, produces three television series — State of...

Promoting the New Jersey Hall of Fame

During 2020 and 2021, in the face of Covid-19, we helped the New Jersey Hall of Fame produce and promote two one-hour, virtual televised ceremonies honoring New Jersey’s most distinguished citizens as they received the highest civilian honor bestowed by the State. The...

Georgian Court University: Here Today, Better Tomorrow

On Wednesday, March 23rd, Georgian Court University (GCU) announced its agreement to sell 42 acres of mostly unused and undeveloped land to the Beth Medrash Govoha Lakewood yeshiva. The proceeds from the sale of this land will fast-track projects under the...

Promoting Bermuda’s sports tourism

We love helping Bermuda Tourism Authority promote its premier 2022 sporting events including the USATF Bermuda Games bringing 140 athletes from 20 countries for 15 events starting April 9th. Then in October, following the Butterfield Bermuda Championship, Black...

Case Study: New Jersey Hall of Fame Virtual Induction Ceremony 2021

Goals: Because everyone needs a hero, especially during a pandemic, the NJHOF produced an inspirational virtual event honoring the 2021 inductees to build its brand and garner its widest event audience ever.  Strategy and tactics: Rather than producing...
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