Being involved in managing media, events planning, and meetings with senior officials for a presidential campaign provides a “hands-on” communications experience not offered in graduate school. You learn how to communicate by telling a story while multi-tasking with media and managing events in coordination with advance teams. Peter Woolfolk, who served on the campaign for President Bill Clinton, and host of the “Public Relations Review Podcast” interviews Adrian Grimes (Gingrich for President) and managing partner Norris Clark (Perot for President) concerning communications lessons learned from campaigning for presidential candidates.