by Norris Clark | Nov 12, 2021 | Uncategorized
Good communicators understand their audiences and brand stories before attempting to be understood. They serve as brand journalists by researching the right questions with the right audiences and listening carefully to the answers. Since brands are communities based...
by Norris Clark | May 18, 2020 | News, Uncategorized
Events (live, virtual and hybrid) set the best stage for telling your story, engaging your audience, gaining buy-in and raising support. Just think of Steve Jobs launching the iPhone at MacWorld 2007 or more recently OneWorld: Together At Home. ...
by Norris Clark | Apr 13, 2020 | News, Uncategorized
Public entities face a wide array of communications challenges. They must listen carefully while responding appropriately. Municipalities often must function as destination marketers while schools must raise funds to supplement their budgets. Both must promote public...
by Norris Clark | Mar 18, 2020 | Uncategorized
We provide crisis communications services to our clients because in our information age there are only two types of institutions: those who have faced a crisis, and those who have just begun. Crisis happens, and when it does, you won’t be judged by the crisis,...
by Norris Clark | Mar 16, 2020 | Uncategorized
Crisis Communications – What can go wrong. Whole Foods apologizes Starbucks apologizes Bank of America CEO on Face the Nation (Bridging) Norris Clark on CNN...
by Norris Clark | Feb 26, 2019 | Uncategorized
Stories of compassion come in many forms, from the stories of those who care at Deborah Heart and Lung Center to those who care during Nurses Week. From the stories of mothers pressing for new therapies for their children facing Duchenne Muscular Dystrophy, to the...
