by Norris Clark | Mar 17, 2022 | News, Uncategorized
We love helping Bermuda Tourism Authority promote its premier 2022 sporting events including the USATF Bermuda Games bringing 140 athletes from 20 countries for 15 events starting April 9th. Then in October, following the Butterfield Bermuda Championship, Black...
by Norris Clark | Mar 10, 2022 | News, Uncategorized
Goals: Because everyone needs a hero, especially during a pandemic, the NJHOF produced an inspirational virtual event honoring the 2021 inductees to build its brand and garner its widest event audience ever. Strategy and tactics: Rather than producing...
by Norris Clark | Nov 12, 2021 | Uncategorized
Good communicators understand their audiences and brand stories before attempting to be understood. They serve as brand journalists by researching the right questions with the right audiences and listening carefully to the answers. Since brands are communities based...
by Norris Clark | May 18, 2020 | News, Uncategorized
Events (live, virtual and hybrid) set the best stage for telling your story, engaging your audience, gaining buy-in and raising support. Just think of Steve Jobs launching the iPhone at MacWorld 2007 or more recently OneWorld: Together At Home. ...
by Norris Clark | Apr 13, 2020 | News, Uncategorized
Public entities face a wide array of communications challenges. They must listen carefully while responding appropriately. Municipalities often must function as destination marketers while schools must raise funds to supplement their budgets. Both must promote public...
by Norris Clark | Mar 18, 2020 | Uncategorized
We provide crisis communications services to our clients because in our information age there are only two types of institutions: those who have faced a crisis, and those who have just begun. Crisis happens, and when it does, you won’t be judged by the crisis,...
