Crisis Communications


We provide Crisis Communications services to our clients because in our information age there are only two types of institutions: those who have faced a crisis, and those who have just begun. Crisis happens, and when it does, you won’t be judged by the crisis, as much as by your response. We help our clients prepare for a crisis, and we are there for them during a crisis. 

Our team of seven professionals have over 120 years of cumulative crisis communications experience. Having faced many forms of crisis with clients, from fires to interruptions of vital public services, and from public and private institutions facing damage to their reputations, we know that lack of crisis preparation only compounds the crisis. Operations fail, employees become confused, and the organization is perceived as uncaring or incompetent.

To properly prepare our clients for a crisis, we offer the following services:

  • Audits (testing and evaluation)
  • Crisis communications planning (top tier issues)
  • Complete crisis communications planing (all issues)
  •  Role-play scenarios
  • Spokesperson training sessions with actual scenarios
  • Public Affairs Crisis Communications planning
  • Crisis Communications support during a crisis

We specialize in the following sectors:

  • Banking and Insurance
  • Healthcare
  • Municipalities and counties
  • State and Federal institutions
  • Educational institutions
  • Hospitality & tourism
  • Retail
  • Legal
  • Nonprofits

Clients include:

  • Sherwin Williams
  • Lakewood Neighbors (PRSA Award)
  • Provident Bank
  • Deborah Heart and Lung Center
  • Municipal Excess Liability Join Insurance Fund
  • MEL Safety Institute
  • Lakewood Neighbors (PRSA Award)
  • NJ Catholic Conference
  • Cape Resorts Group
  • Cumberland Mutual

We help our clients prepare comprehensive Crisis Communications plans by taking the following four steps:

Step 1. Anticipate and prioritize potential crisis scenarios: Gather your executives and communications team for some serious brainstorming sessions on all the potential crises that could occur at your organization. Then prioritize these scenarios using a risk matrix.

Step 2. Form your crisis communications team: A small team of senior executives should be identified to serve as your organization’s Crisis Communications Team. Ideally, the organization’s CEO will lead the team, with the firm’s top communications executive and legal counsel as advisers.

Step 3. Identify and train spokespersons: Only authorized spokespersons should speak in a crisis, and they should be prepared to answer tough questions.

Step 4. Identify your stakeholder audiences, prepare protocols and holding statements: While full message development must await the outbreak of an actual crisis, “holding statements” can be prepared for use immediately after a crisis.