News

Mobile app sampling

Clients tell their story through mobile apps to interact directly with their customers and provide premium content. Here’s a sampling of recent mobile applications:

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Four Persuasions

In communications, there are four persuasions.

While seduction persuades through attraction and charm, coercion resorts to force or fear, and each wears off once backs are turned. While reason touches minds, it misses hearts.  But story taken as true – … Read more>

Best in brand storytelling

Good storytelling persuades us to pay attention. From beer to computers, and even soap, here’s a video compilation of the world’s best brand storytelling through commercials.

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