News

Lakewood Neighbors Coalition launch

Lakewood is the fourth largest (and fastest growing) town in New Jersey,  with a diverse population including a large Orthodox Jewish community. Faced with civic and social challenges resulting in national media coverage (much of it negative), Princeton Strategic Communications … Read more>

Mobile app sampling

Clients tell their story through mobile apps to interact directly with their customers and provide premium content. Here’s a sampling of recent mobile applications:

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Four Persuasions

In communications, there are four persuasions.

While seduction persuades through attraction and charm, coercion resorts to force or fear, and each wears off once backs are turned. While reason touches minds, it misses hearts.  But story taken as true – … Read more>