News

Mobile App Sampling

Clients tell their story through mobile apps to interact directly with their customers and provide premium content. Here’s a sampling of recent mobile applications:

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Four Persuasions

In communications, there are four ways to persuade people.

While seduction persuades through attraction and charm, coercion resorts to fear, and each wears off once backs are turned. While rhetoric touches minds, it misses hearts.  But story is the enduring … Read more>

Best in brand storytelling

Good storytelling persuades us to pay attention. From beer to computers, and even soap, here’s a video compilation of the world’s best brand storytelling through commercials.

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