News

Mobile App Sampling

Clients tell their story through mobile apps to interact directly with their customers and provide premium content. Here’s a sampling of recent mobile applications:

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Four Persuasions

In communications, there are four ways to persuade people.

While seduction persuades through attraction and charm, coercion resorts to fear, and each wears off once backs are turned. While rhetoric touches minds, it misses hearts.  But story is the enduring … Read more>

Best in brand storytelling

Good storytelling persuades us to pay attention. From beer to computers, and even soap, here’s a video compilation of the world’s best brand storytelling through commercials.

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Online Advertising – Remarketing

Remarketing lets us show online advertising to people who have visited your website or used your mobile app before. When people leave your website without taking action, remarketing helps you reconnect with them by showing relevant ads as they browse … Read more>

Telling Truth to Power

Families from the Race to Yes joined the #makeduchennehistory coalition and came to the FDA, calling for the  swift approval of a safe and effective drug for their children facing Duchenne muscular dystrophy. It was the largest gathering ever to … Read more>