Good communicators understand their audiences and brand stories before attempting to be understood. They serve as brand journalists by researching the right questions with the right audiences and listening carefully to the answers.
Since brands are communities based on shared stories and values, we research our brands through interviews and surveys to see how these stories and values align, and we do market research to determine how many are inclined to share our brand story.
We believe good research is both art and science.
While our smaller research projects are handled in-house, we turn to our 20-year partner National Research to perform traditional, live telephone surveys and focus groups, as well as innovative IVR polling and online and mobile research.