Professionals

Together with Princeton Public Affairs Group and Winning Strategies Washington we field over forty professionals to provide our clients with a full range of services.

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Administration
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Norris Clark
Managing Partner
Norris Clark

Managing Partner

Norris Clark’s story is shaped by the stories he was told by his family.

His maternal grandfather, a globe-trotting activist/preacher, encouraged him to learn the human story by selling educational books door-to-door. His mom, an English teacher, taught him the value of a well-written story. An uncle who was a history professor taught him that history is the story of our past. And his father, an electrical engineer who designed the broadcasting antenna atop the World Trade Center, told him the story of a new digital age in communications.

“Their stories became my story: a teacher turned advocate, turned marketing/communications executive,” Norris says. “Now as the managing partner of Princeton Strategic Communications, I lead a talented team of professionals that tells the stories of consequential companies and causes.”

Before starting PSC, the Jersey Shore native was tasked by the state Board of Education to open its Family and Community Relations Office. There, he directed constituent responses and community outreach while forging stakeholder partnerships in support of an ambitious education-reform effort.

For years Norris told stories of his beloved Jersey Shore, including those of Wildwood and Cape May. He helped clients win the Brass Ring Award from the International Association of Amusement Parks and Attractions, the N.J. Governor’s Tourism Award in 2010 and the Hospitality Sales and Marketing Association International Award for website redesign.

To round out his communications experience, the affable Clark became a vice president at New York-based Magnet Communications. There, he oversaw learning and technology accounts for clients such as IBM and the Thomson Corporation.

While earning a master’s degree in religion and philosophy at the University of Pennsylvania, he taught college courses and developed continuing-education programs in Cape May. Among them: the Art Kane Photo Workshops and the Cape May Music Festival.

Norris enjoys a vast portfolio of experience in a wide array of public-service areas: He serves as chairman of the N.J. Delaware Bayshore Council, is part of the First Legislative District Economic Development Task Force, serves on the boards of the historic Fishing Creek School and Historic Cold Spring Village and organizes TEDxCapeMay.

Additionally, he served a four-year term as the deputy mayor of Lower Township in Cape May County.

Karen Geisel
Exec. Communications Director
Karen Geisel

Exec. Communications Director

Karen’s journey to New Jersey and Princeton Strategic Communications (PSC) began on the West Coast. It was there that she first showed an interest in what would lead to a creative career.

“I set out wanting to be in advertising … loved ads and their creativity since I was a kid,” says Karen, who went to high school outside of Seattle. “My mom said that I would stop playing and say, “Shush!” just to watch the ads on TV.”

Talent ran in her family, as a grandfather was a cartoonist and her dad was a graphic artist for Campbell Soup.

Her entry into the creative fields came while she was going to college in New York City and seeking an internship. Someone at an international public-relations agency thought the Ohio native would be good with people and brought her into the fold.

“I literally didn’t have any idea what PR was,” Karen recalls, “and quickly decided it was just sales and I could do it. Later I realized the creativity within it. That position led to a paying internship [back home in Seattle], to a job and to another job.”

The University of Washington grad started her career in Seattle at Evans, Kraft Bean PR, which now is owned by the worldwide public-relations conglomerate Publicis. After Publicis, she went into business with a partner and became co-owner of The Bean Agency, Inc. The Bean Agency grew to become one of the area’s most successful public relations firms with annual billings in the millions and offices on both U.S. coasts. “learning new things every day about new companies/services, and why they were created and what makes them special. Also, I like the people I work with and making clients happy.”

At PSC, Karen says she loves “learning new things every day about new companies/services, why they were created and what makes them special. Also, I like the people I work with and making clients happy.”

It’s not all business for Karen, who is married and the mother of three sons. She’s been on a game show (“The $20,000 Pyramid”), run the New York City Marathon, climbed Mt. Kilimanjaro in Africa and rode in the MS: City to Shore Bike Race (across New Jersey, from Cherry Hill to Ocean City).

Karen says she is “very old-fashioned and traditional woman at heart. I love to quilt, sew and cook for family and friends.”

Jeff Coleman
Director - Branding & Design
Jeff Coleman

Director - Branding & Design

For Jeff Coleman, his life and work are about communication, conviction, and compassion.

His father is a Presbyterian minister, so Jeff is wired to respond to the words and music of conviction and certainty. His path, which took him on childhood missionary travels to Africa, South America and Southeast Asia, led him to politics and public service – including two terms in the Pennsylvania House of Representatives.

“My journey to professional communications wasn’t direct, although growing up I always loved radio – anyone on the AM dial,” says Jeff, who had a brief stint in that medium. “Personalities who had the right blend of voice, timing, and substance would almost always interest me. Live, crackly radio from far-off cities was captivating. I suppose I was always a student of how a voice built trust with the audience.”

“I love working for fellow communicators – especially those looking to add clarity and strength to their own convictions,” says Jeff, a graduate of Liberty University (Va.). “I’m not interested in helping anyone manipulate an audience, but am always ready to help them find their true voice. I help people choose the right words, pictures, and settings to make big ideas understandable.”

Jeff’s journey began in Washington state, where he was born on a U.S. Naval facility, and his travels abroad include time in his mother’s homeland of the Philippines. He considers his home state to be Pennsylvania, where he now lives in the Harrisburg area with his wife Rebecca and their children: Anna, Teddy, Charlotte, and Henry.

“I want the whole world to know that anything good they see in me, or my family, is purely the result of God’s grace,” he says.

Jeff and his team of artists have served a wide range of leaders, causes, and organizations by building and shaping message campaigns and brand strategies. His craftsman-like process is rooted in a belief that the best brands are grown from truthful, authentic communication. And for him, that means his work is more than just a profession.

“I enjoying hearing a person’s journey, and the values and experiences that give their life meaning and significance.”

Carolinn Woody
Director of Digital Marketing
Carolinn Woody

Director of Digital Marketing

Carolinn loves to educate and inspire others about how to succeed in their businesses through the use of online communication tools.

After years of experience publishing Filmbill magazine, the graduate of Mount Holyoke College (Mass.) had the foresight to see seismic changes coming in the print industry and got ahead of the curve when it came to the digital explosion.

“Since I was a ‘solopreneur,’ I am used to doing everything from client management to writing content, to creating HTML emails to web design and graphic design,” say the native of Peapack-Gladstone, N.J. “That’s what I do for Princeton Strategic Communications.”

A three-time ConstantContact All-Star Award winner, Carolinn enjoys the outdoors when she is not busy with social media and web-site design.

“I took up hunting and fishing because I am an avid cook. I love saltwater fishing,” explains the Hunterdon Central graduate, who while growing up spent summers in Cape May and who lives there now. “There is nothing like watching a mahi mahi dance on the water as you’re reeling that bad boy in.”

She’s glad to talk about her trophy of a lifetime: the 26-point buck harvested with a rifle in Alabama. And anyone who wants to go clay shooting should let her know.

In addition to her expertise in all things digital and affinity for the outdoors, Carolinn had an antiques business called Darwin: Compelling & Resonant Objects. She specialized in American folk art, antique garden furnishings and marine antiques. The business was featured in The New York Times.

When it comes to PSC clients, she enjoys putting her creative talents and drive to work.

“It’s immensely satisfying to take a concept and see it grow to become a living, functioning web site. I just love it when a plan comes together.”

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Emaleigh Kaithern
Communications Director
Emaleigh Kaithern

Communications Director

Emaleigh arrived at Princeton Strategic Communication by way of The College of New Jersey. But her path to PSC began much earlier.

“When I was in third grade, I watched as my mom found her voice; she wasn’t happy with what was going on in the town that we call home,” says Emaleigh, referring to West Cape May, N.J.. “Watching my mom work so passionately for what she believed in created a spark in me to help those in need as well.”

While pursuing a business degree, she took courses that increased her knowledge of vulnerable populations such as the incarcerated, those with limited food choices in urban areas and families struggling with infertility. When it came time for her to pursue full-time employment, PSC was a good fit because of its involvement in work for similar at-risk communities.

She enjoys helping clients get their message out to the target audience in an effective and intriguing way, and loves marketing local businesses that she grew up with and helping them grow. Her clients include Cape Resorts Group, Kindle Auto Plaza, Nauti Spirits and the NJ Hall of Fame.

Passionate about the written language, the South Jersey native was cited in 2014 by the New Jersey Communication Association for “Best Undergraduate Paper.” Asked to lead our social media program, Emaleigh went to Facebook headquarters in California to master the latest social media best practices.

If all of that is not enough to keep Emaleigh busy, she recently completed a 200-hour teacher training program and intends to start teaching yoga in her free time.

Stacey Ehling
Communications Director
Stacey Ehling

Communications Director

Born into a family of artists, graphic designers, writers and photographers, this New Jersey native always knew she would pursue a career as a creative professional.

“I wanted to be in communications since high school,” says the lifelong resident of Freehold in Monmouth County. “I started a youth-run municipal access TV show called ‘Focus on Freehold’ and have been hooked ever since.”

After she graduated from Rowan University (B.A.) and Widener University (M.A.), Stacey’s initiative and creativity led her to work as a radio news anchor/reporter for stations in New Jersey and Delaware. She also contributed to The Associated Press radio network. But telling stories in only 30 seconds wasn’t enough, so she moved on to working as a communications specialist for universities in her home state and Pennsylvania (Rutgers and Widener among them).

Later, working for the Boy Scouts of America was a natural transition for Stacey, as she had spent many years as a local volunteer for BSA. It was there that she told the dramatic story about a Boy Scout who saved the life of a stranger.

Her talents extend beyond the communications and marketing fields. She owned and operated a cake-decorating business – think “Cake Boss,” but on a smaller scale.

Stacey is most proud of her three sons: one who aspires to be a software engineer, one who wants to be a veterinarian and another who is aiming for a career as a microbiologist and classical musician.

Frank Weiss
Video Specialist
Frank Weiss

Video Specialist

Frank can be found at the intersection where artistic vision, creative technique and professional passion meet. That three-part harmony has taken this cinematographer from New Jersey to the Middle East, and then landed his work in Washington for a viewing of his latest film at the Capitol Building.

For the Wildwood Crest native, it’s all about getting the shot. Frank will do just about anything to capture the image he envisions – to the point of putting expensive equipment at risk. A self-described “visual adventurer” and largely self-taught, he honed his storytelling skills photographing the Afghan people during his overseas service with the U.S. Air Force.

“I create videos soup-to-nuts on a variety of different subject matters, from the arts to social issues,” says Frank, a graduate of Stockton University. “To boil it down in the most fundamental way, I love shapes. I also love colors, but shapes come first. I like the idea that an arrangement of objects – and colors – can affect our emotions.”

It was his work on “After Spring,” a feature documentary that focuses on the Syrian refugee crisis, that led him to the nation’s capital for a viewing of the film on World Refugee Day.

In 2010 he opened Wild Rhino Films, which has produced several documentaries focusing on socio-cultural issues. For his work, he was voted at age 26 one of Atlantic County’s Top 40 Under 40 by Atlanticcityweekly.com in 2013. Frank also produces videos for ArtC, a creative organization that seeks to promote the arts of southern New Jersey.

Frank, who calls film “the orchestra of the arts,” has a variety of interests and issues he feels strongly about. In his spare time, he collects species of plants and does a lot of gardening and plant care. And he is the proud owner of Ninja, his 9-year-old dog.

Here’s an interview with Frank on SNJ Today NJ

Spiros Mantzavinos
Director - Mobile Applications
Spiros Mantzavinos

Director - Mobile Applications

If anyone needs a book written about politics, public policy and government, Spiros is the guy to do it.

The native of Caldwell, N.J., brings to the table a wide array of experience, talent, and knowledge in the public arena.

“My interest has always been politics and government,” he explains. “When I had an opportunity to work in the Delaware State Senate, I discovered how much the media, technology, politics, and government interact. So, it was a natural migration from government and politics, given how critical it is to communicate clearly, persuasively and through the channel constituents and voters were attuned to, into media relations, public relations, and mobile technology.”

You name it, and the Delaware resident has done it. In addition to his work in the First State’s Senate, Spiros’ numerous credentials include:

Two decades of working in communications, including time with the Mid-Atlantic region’s largest academic health-care providers, the Delaware Building and Construction Trades Council and the Laborers International Union of North America.

  • Appearing as a guest TV commentator on WHYY-TV 12 in Wilmington, Del.
  • Working as an adjunct professor at Wilmington University in the greater Philadelphia area.
  • Serving as president of the Public Relations Society of America, Delaware chapter; and treasurer of the Delaware Press Association.
  • For Princeton Strategic Communications, he leads a team of mobile-app and digital-communications specialists.

“I firmly believe that communications today has to be engaging through social media and mobile platforms,” says Spiros, a graduate of Muhlenberg College in Allentown, Pa., (bachelors) and the University of Delaware (masters). “Every story has at least two sides.  I work with people to be sure their side of the story is heard.”

An avid baseball fan, he enjoys reading about history in his free time. And for anyone who says, “It’s all Greek to me,” fear not: Spiros speaks the language.

Greg Panos
Greg Panos
Mobile, Web & UX/UI Consultant
Greg Panos
Greg Panos

Mobile, Web & UX/UI Consultant

Put together innovation, expertise in technology and an entrepreneurial spirit and – presto – that’s Greg in a nutshell.

When Greg was a seventh-grader, the Commonwealth of Pennsylvania chose him as one of three students statewide to be introduced to computers and computer programming. That laid the groundwork for him to mix technical know-how with business savvy.

He went on to graduate from Penn State with a degree in restaurant and hotel management, and then started working at his family’s restaurant. (“It’s a genetic defect for Greeks to be in the food business,” he says.)

Before too long, he ventured out on his own and opened several restaurants, a bakery and an award-winning chocolate business – all utilizing technology to enhance the customer experience.

Due to his entrepreneurial background, he takes a practical and insightful approach to the challenges faced by today’s business professional, and offers the perspective of having “worn all the hats.” The Keystone State native enjoys passing along his knowledge to others: His articles on marketing, engagement and social media have been featured in trade and industry publications, and he has spoken and conducted seminars at international trade shows.

And others have taken notice. Fast Company Magazine named Greg a first-degree global influencer in social media, which means that the publication recognizes him as being in the top 3 percent worldwide in the field. He specializes in building digital assets (websites, mobile apps), creating UX/UI (user experience/user interface) and digital strategy

However, it’s not all technology for Greg.

He has three children and two grandchildren. Along with his wife, a philosophy professor, he enjoys spending summers working and relaxing at their home in Rhodes, Greece.

Tom Skevin
Senior Writer, Media-relations Specialist
Tom Skevin

Senior Writer, Media-relations Specialist

Tom grew up in New Jersey reading The Record newspaper and delivered it in Bergen County as a kid. He’d also read the sports section cover to cover – and then again. Little did Tom know that years later, they would pay him to do so. What’s better than that?

After graduating from Rowan University and working as a journalist at two smaller papers, with a stint as a public-relations specialist for the County of Bergen in between, he took a job at the only paper he wanted to end up with: The Record.

Though Tom wrote on a number of topics, he worked primarily as an editor in the Sports Department.

“Think headlines and deadlines, deadlines and headlines,” he says. “And no, I didn’t get free tickets, and no, I didn’t go to a lot of games. But yes, I will talk sports if you like.”

Along the way, Tom helped produce untold thousands of editions, accumulated a lifetime of memories, earned a boxful of awards and served as an officer for three media organizations.

The Oradell native and his daughter live in Sussex County, where he enjoys hiking the rails to trails and the Appalachian Trail. Tom also can be found at minor-league baseball games and college sporting events (Go Army, Monmouth). Now and then when he can, he dusts off his game and plays some basketball.

Amy Ludwig
Associate, Administrative
Amy Ludwig

Associate, Administrative

Amy Ludwig is the newest member of the team at Princeton Strategic Communications, but the native of Hamilton, N.J., is no newbie. The graduate of North Carolina State University enjoys a wide range of experience in the arenas of communications, social media, community service and academic excellence.

The graduate of North Carolina State University enjoys a wide range of experience in the arenas of communications, social media, community service and academic excellence.

“I always had a passion for writing and photography,” Amy says. “I have also always loved to help people and learn people’s stories. In college, I found that communications and public relations was absolutely the right field for me.”

She is very passionate about organizations that are dedicated to helping the blind and visually impaired, and was the director of E-communications for the sorority Delta Gamma – whose philanthropy is “Service for Sight.”

“While in college, I volunteered much of my time to helping sight organizations such as Prevent Blindness N.C., Governor Morehead School for the Blind and N.C. Library for the Blind and Physically Handicapped,” says Amy, who graduated Summa Cum Laude from N.C. State and as a member of the University Scholars Program, Lambda Pi Eta National Communication Honor Society, and the Public Relations Student Society of America.

At PSC, she helps clients tell their stories and build their brands through social media and media relations. That includes helping post to and monitoring clients’ social media accounts, including Facebook and Instagram.

When she’s not working or busy volunteering, the Steinert High School graduate enjoys live music (particularly country music concerts). Amy also loves the beach and water sports, and loves to practice cosmetology.

Lisa Fielding
Exec. Communications Director
Lisa Fielding

Exec. Communications Director

Lisa currently serves as the Partnership Director and Communications Consultant to the New Jersey Hall of Fame. She previously supported the Johnson & Johnson Women’s Leadership Initiative. Lisa also consults to private clients in multiple industries including industrial and commercial real estate where she strategizes and facilitates total rebrands. Other industries Lisa has supported include publishing, coaching, fashion retail, entertainment, education and nonprofit.

Lisa serves as Council Woman and Parks Commissioner for the Borough of Glen Gardner and sits on the Board of Trustees of the Center for Educational Advancement (CEA). CEA provides programming to people with special needs through support which empowers and enriches their lives. The programming provides education, skill building and employment. Lisa previously served as Secretary, Board of Trustees, Business Women Networking Involving Charity & Education (BW NICE). BW NICE provides women at all stages of business with support, education and resources and sees value in the balance of business networking and charitable outreach. Lisa also served as President of the Glen Gardner Women's Club in recent years.

Prior to her current roles, Lisa developed and led public relations and community outreach for a Habitat for Humanity including corporate relations, marketing, public relations, social media, special events and fundraising. She has a proven track record of building corporate partnerships while surpassing funding goals. During her career, she also had a significant focus in staffing and training & development in a corporate environment.

Lisa received a Mini-MBA in Social Media from Rutgers University; a Senior Professional in Human Resources (SPHR) from the Society of Human Resource Management and a Bachelor of Science in Business Administration, Marketing from Fairleigh Dickinson University.

Suzanne Card
Director of Finance
Suzanne Card

Director of Finance

Peter Peretzman
Exec. Communications Director
Peter Peretzman

Exec. Communications Director

During his career, Peter has done it all in Communications and Public Relations. He has created and executed strategic communications plans for government, corporations, non-profits and for agencies. It is the excitement of seeing these plans achieve success that keeps him going.

Most recently Peter has worked for the New Jersey Business & Industry Association and the state Board of Public Utilities. At a time when technology is changing the way we live on a daily basis, Peter has a demonstrated expertise in digital communications, including social media and video.

But he doesn’t only believe in using these vital tools just to use them but rather to create and drive home messages and establish a unique brand for clients. While the tools are the same, it is the innate ability to use them in the most appropriate and individual way that sets Peter apart.

Peter also enjoys a brisk pace every day and finds it especially enjoyable and productive to solve client issues and problems that may quickly arise and are desperate for a quick solution. He is expert at finding solutions to the most intractable problems in a crisis communications atmosphere and is an excellent partner to have on your side.

Peter is also an expert writer and enjoys communicating messages in press releases, opinion pieces and on Twitter. He also has successfully conducted successful executive communications campaigns, highlighting the abilities of chief executives in a public setting and establishing personal brand awareness.

Strong media relations and contextualizing complicated concepts that can be easily digested by the press, public, legislators and stakeholders are also key aspects of Peter’s toolkit.

Peter has been a long time resident of Mercer County and enjoys sports and the outdoors and has a special affinity for rescue dogs.