Carolinn Pocher Woody

Carolinn loves to educate and inspire others about how to succeed in their businesses through the use of online communication tools.

  After years of experience publishing Filmbill magazine, the graduate of Mount Holyoke College (Mass.) had the foresight to see seismic changes coming in the print industry and got ahead of the curve when it came to the digital explosion.

“Since I was a ‘solopreneur,’ I am used to doing everything from client management to writing content, to creating HTML emails to web design and graphic design,” say the native of Peapack-Gladstone, N.J. “That’s what I do for Princeton Strategic Communications.”

A three-time ConstantContact All-Star Award winner, Carolinn enjoys the outdoors when she is not busy with social media and web-site design.

“I took up hunting and fishing because I am an avid cook.  I love saltwater fishing,” explains the Hunterdon Central graduate, who while growing up spent summers in Cape May and who lives there now. “There is nothing like watching a mahi mahi dance on the water as you’re reeling that bad boy in.”

She’s glad to talk about her trophy of a lifetime: the 26-point buck harvested with a rifle in Alabama. And anyone who wants to go clay shooting should let her know.

In addition to her expertise in all things digital and affinity for the outdoors, Carolinn had an antiques business called Darwin:  Compelling & Resonant Objects. She specialized in American folk art, antique garden furnishings and marine antiques. The business was featured in The New York Times.

When it comes to PSC clients, she enjoys putting her creative talents and drive to work.

“It’s immensely satisfying to take a concept and see it grow to become a living, functioning web site.  I just love it when a plan comes together.”