We believe that your story should be our strategy. Since humans foster cooperation through shared stories, brands are the communities built by these stories. So, we serve as your “brand journalist” to authentically express the “who” and “why” of your brand across all media.
Together with Princeton Public Affairs Group and WSW (Winning Strategies Washington), we’re an award-winning full-service marketing communications firm that crafts compelling stories to promote organizations, market companies, build communities and enhance reputations. We employ the right media to reach the right people at the right time.
Together we will:
- Begin each engagement by understanding “what success looks like” for you, and make this our stake in the ground.
- Seek first to understand, before we seek to be understood. Through interviews, we listen carefully to your story and to your customers.
- Craft your authentic story for your audiences to educate, delight and entertain, rather than interrupt.
- Fashion integrated communications plans to reach the right people in the right way at the right time.
- Reach people through controlled media to educate key audiences and position the organization; earned media to gain credibility and raise awareness; while events, digital interactive and social media foster engagement and community.
- Report back to you regarding metrics and needs.
- Prepare to tell our story even in crisis, knowing that crisis comes to us all.
We look forward to beginning a conversation about how we can put our team to work for your organization.