Because everyone needs a hero, especially during a pandemic, the New Jersey Hall of Fame produced an inspirational virtual event honoring the 2022 inductees to build its brand and garner its widest event audience ever.
Danny DeVito was back as host for the 14th annual New Jersey Hall of Fame Induction Ceremony. The star-studded virtual event will feature special appearances by Governor Phil Murphy, First Lady Tammy Snyder-Murphy, Jon Bon Jovi, and Melba Moore. This year’s class highlights New Jersey’s vast talent. It includes award-winning comedian Chelsea Handler, legendary Bruce Springsteen and the E Street Band drummer Max Weinberg, former New Jersey Governor Richard J. Hughes, US Women’s National Soccer Team star and three-time Olympian Heather O’Reilly and former Eagles quarterback Ron Jaworski.
Rather than producing the traditional live red-carpet event for just over 2,000 attendees, the pandemic prompted the NJHOF to create a fast-paced virtual program hosted by celebrities that could be available to a much larger broadcast TV and social media audience. The NJHOF employed the following tactics to air and promote the program:
- Partnership with PBS and Fox affiliates to air the program on multiple days
- Produce and air 30-second PSAs to promote the program
- Premiere the program on NJHOF YouTube and Facebook channels
- Boost videos on Facebook to promote the event
- Media relations to all appropriate media outlets
- Email campaigns
- Use YouTube Live to air a pre-program memorial ceremony.